Client sought assistance in creating a logo for her YouTube channel about the operating of an Iowan farm. Client asked that the design be adaptable for both print merchandising and social media use.
Conveying the look of the brand were the Allis Chalmers tractors used on the farm. A generic tractor would not serve the logo.
Iowan corn, an Allis Chalmers tractor, the Iowa state outline, and "ICG" initialism were all on the design table.
For this logo approach, I thumbnailed and sketched. I thumbnailed "ICG" badge icons, thinking of the merchandising aspect for embossed ballcaps. It was a fun sketch challenge to reduce the complexity of the Allis Chalmers tractor silhouette without losing its iconism.
After exploring on paper, I presented two strong logo approaches to the client. I gave both with a circle version for prospective social media use.
The first logo was an itialism with corn and soybeans growing through the letters. This was the more forward design for client review.
The second logo was a flat design color silhouette of a tractor, a cornstalk and the full brand name. This was the classic interpretation for client review.
Client preferred the second approach and implemented its propagation. Client is featuring the logo on the YouTube channel banner.
